Hi There & Welcome to My Corner of the Web!
I'm Reinaldy E. Fargo, Software Developer and Product Associate with a background in Web Development, Design, and Project Management. I specialize in enhancing digital capabilities and leading cross-functional teams to drive product development. My journey also includes active involvement in NGOs and event support, demonstrating my adaptability, leadership, and commitment to both professional and community roles. Let's connect and explore opportunities for collaboration.
Projects
Product & Project Management
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🎤 PUKAT Bizroom 81 – Keynote on Artificial Intelligence
As the featured speaker for PUKAT Bizroom 81, I delivered a keynote titled “Artificial Intelligence: Opportunities and Challenges”, exploring the evolution of AI, its real-world applications, and the cultural narratives surrounding its adoption.
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🔄 Agile Transformation in a Scaling Startup Environment
As the team began scaling, the company made a strategic shift from informal Kanban-style workflows to a more structured Scrum-based agile approach. I initially joined as a software engineer, but due to my communication strengths and broader understanding of product and delivery, I was invited to lead the transition to agile practices as the team’s Scrum Facilitator
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🎟 Event Registration & Management System
This Event Registration and Management System was developed to streamline the event flow for NGOs—covering online registration, payment, usher verification, and post-event communication. Originally built for an internal event in Jakarta, the system proved its scalability and was later adopted by another NGO in Makassar. Designed and built solo, the system serves as a powerful, reusable tool for large-scale events (up to 7,000+ attendees).
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🧪 QA Workflow Optimization & Release Process Improvement
As the product and engineering teams began to scale, quality concerns emerged due to an ad hoc testing process and the absence of a formal QA function. During my transition from engineering into product, I initiated and led efforts to improve quality assurance and release consistency, while building trust-based systems the team could adopt with minimal friction.
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🤝 #ISmile4You – Remote Product & Creative Team Leadership
As part of the long-running social initiative #ISmile4You, I led remote teams through various roles—from design director to executive development lead—over a span of six years. The organization focused on delivering positive and inspiring content across social media and digital platforms.
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App Development
Bridging Print and Digital: The Elle Indonesia E-Commerce Platform
An e-commerce platform that combines physical and digital magazine sales where readers can easily purchase magazines, access digital editions instantly, and track deliveries. This project transformed how the brand connects with its audience in the digital age.
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Beyond the Surface: Crafting Aexo Digital's Dynamic Landing Page
Sometimes, what seems simple on the surface can be incredibly complex underneath. Although "just a landing page," this project exemplifies this principle. The sheer number of animations and dynamic elements on the page compensate for its apparent simplicity.
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Streamlining Event Management from Registration to Ushering
Our Event Registration and Management System is a robust solution designed to streamline the registration, payment, and ushering processes for multiple NGOs. Initially developed for internal use, the system has proven its efficacy and scalability, paving the way for future expansion as a versatile product for event management organizations.
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Unveiling Afrowall: Elevating Engagement through Interactive Photobooth Technology
The Afrowall project sought to revolutionize the shopping experience by merging fashion with technology. This tablet-based app, dubbed the modern-day photo booth, invited customers to engage actively, capturing moments, sharing their unique styles, and unlocking rewards.
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Elevating Elle Indonesia's Digital Presence: Empowering Modern Women
The Elle Indonesia Digital Transformation project aimed to elevate Elle Indonesia's digital presence, offering inspiration and empowerment to modern women. This collaborative endeavor infused the digital platform with an essence that resonates with the aspirations of today's women, blending timeless sophistication with contemporary technology.
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Design & UIX
#ISmile4You: Branding and Design
#ISmile4You is an Indonesian-based Non-Government Organization which are focusing on mental health and care and any problem which correlates with bullying. F
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Kereadta 2019: Reading Flashmob inside Jakarta's MRT
For this event, Kereadta was working together with Jakarta MRT to use the newly-opened public transportation service as a media to do a reading flashmob just as in previous years.
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Photography & Videography
Taman Baca Inovator: A Nation's Story Unfolded - Profile Introduction Video
Embark on a captivating visual journey through the heart of Taman Baca Inovator: a project that transcends boundaries to illuminate the transformative impact of literacy across Indonesia.
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MPL 2018: Igniting the Mobile Legends Arena
Step into the electrifying world of e-sports with the MPL 2018: the inaugural Mobile Legends Professional Liga Indonesia that set Jakarta ablaze in 2018. This compelling compilation of visuals offers an immersive journey through the heart of competitive gaming.
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SIMBIZ 2018: Forging Business Prowess - Visual Chronicles & Beyond
Step into the dynamic world of business with SIMBIZ 2018: a simulation business competition orchestrated by our university's esteemed club that unfolded in 2018. This immersive compilation intertwines visual chronicles, an after-event video, and a dynamic public announcement video, all framed by a vibrant animated event logo.
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Writing
Paus Sudah Mulai Membicarakan Transformasi Digital - Dan Inilah Mengapa Ini Penting
Kita punya Paus baru, dan Paus Leo XIV sudah menjadi salah satu tokoh favorit saya hanya dalam sebulan masa kepausannya.Selain menyambut Napoli setelah kemenangan Serie A mereka (yang sebagai penggemar bola besar, saya sangat menyukainya), beliau telah membahas AI dan transformasi digital dengan perspektif yang menurut saya sangat kita butuhkan saat ini.
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The Pope Is Already Talking About Digital Transformation - And Here's Why It Matters
We have a new Pope, and Pope Leo XIV is already becoming one of my favorite figures just a month into his papacy.Beyond welcoming Napoli after their Serie A victory (which, as a huge football fan, I absolutely loved), he's been addressing AI and digital transformation with a perspective that I think we desperately need right now.
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2024 Kaleidoscope: A Year of Purgatory
In 2024, I found my year unexpectedly paralleling Dante's Purgatorio. After a difficult 2023, this became my year of purification—a time of building new bridges, burning old ones, and transforming both personally and professionally.
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The Generalist's Dilemma: Finding Your Path in a Specialized World
My journey into understanding and creating AI began during my university thesis in 2020. For my thesis, I built and analyzed AI models to analyze and calculate engagement rates for Facebook content. Three years after parting ways with AI, I discovered a tool called ChatGPT that made me feel like Aladdin with a genie in a bottle, capable of solving any problem I had.
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Now you're managing a tech team, Should you still learn about tech?
At the time this blog is written, I am currently working as a product associate, where I focus more on product development at Pi-xcels - the startup where I'm currently employed. However, before that, I was also working as a software engineer at Pi-xcels before transitioning into the product field.
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AI is Here, Are We Replaceable?
My journey into understanding and creating AI began during my university thesis in 2020. For my thesis, I built and analyzed AI models to analyze and calculate engagement rates for Facebook content. Three years after parting ways with AI, I discovered a tool called ChatGPT that made me feel like Aladdin with a genie in a bottle, capable of solving any problem I had.
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Fireworks: A Kaleidoscope of My 2023
When the clock strikes midnight on New Year's Eve, what do you do? Chances are, you're either stuffing your face with decadent treats or locking lips with that special someone. But let's be real, the true highlight of the evening is the kaleidoscopic explosion of fireworks painting the night sky with vibrant hues and dazzling patterns.
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