Product & Project Management

Elle Indonesia sought to modernize its magazine distribution by creating an e-commerce platform that offered both physical purchases and instant digital access to its readers.

While it may look like a simple landing page at first glance, the Aexo Digital project pushed the boundaries of animation, performance, and content flexibility. Built for a modern digital agency with a bold, space-themed aesthetic, this landing page delivers a dynamic user experience through Framer Motion and GSAP, backed by an unconventional—but effective—stack that includes Next.js, Notion, and Vercel.

As the featured speaker for PUKAT Bizroom 81, I delivered a keynote titled “Artificial Intelligence: Opportunities and Challenges”, exploring the evolution of AI, its real-world applications, and the cultural narratives surrounding its adoption.

In my role as a Product Associate at an early-stage tech startup, I contributed to feature ideation and planning across nearly all product areas — including merchant-facing dashboards, digital transaction workflows, and internal tools.

As the team began scaling, the company made a strategic shift from informal Kanban-style workflows to a more structured Scrum-based agile approach. I initially joined as a software engineer, but due to my communication strengths and broader understanding of product and delivery, I was invited to lead the transition to agile practices as the team’s Scrum Facilitator

This Event Registration and Management System was developed to streamline the event flow for NGOs—covering online registration, payment, usher verification, and post-event communication. Originally built for an internal event in Jakarta, the system proved its scalability and was later adopted by another NGO in Makassar. Designed and built solo, the system serves as a powerful, reusable tool for large-scale events (up to 7,000+ attendees).

As the product and engineering teams began to scale, quality concerns emerged due to an ad hoc testing process and the absence of a formal QA function. During my transition from engineering into product, I initiated and led efforts to improve quality assurance and release consistency, while building trust-based systems the team could adopt with minimal friction.

Afrowall is a tablet-based photobooth PWA designed for Afro Indonesia’s store launch campaign in Bandung. The app allowed customers to take stylish photos, see them displayed on a large LED screen, and receive them instantly via email — enhancing retail engagement and encouraging social media sharing.