Product & Project Management

As part of the long-running social initiative #ISmile4You, I led remote teams through various roles—from design director to executive development lead—over a span of six years. The organization focused on delivering positive and inspiring content across social media and digital platforms.

As part of Elle Indonesia’s digital transformation, this project focused on modernizing the brand’s core website — turning it into an elegant, responsive platform to deliver editorial content, inspire modern women, and reflect the magazine’s legacy of sophistication.