Projects

An e-commerce platform that combines physical and digital magazine sales where readers can easily purchase magazines, access digital editions instantly, and track deliveries. This project transformed how the brand connects with its audience in the digital age.

Elle Indonesia sought to modernize its magazine distribution by creating an e-commerce platform that offered both physical purchases and instant digital access to its readers.

While it may look like a simple landing page at first glance, the Aexo Digital project pushed the boundaries of animation, performance, and content flexibility. Built for a modern digital agency with a bold, space-themed aesthetic, this landing page delivers a dynamic user experience through Framer Motion and GSAP, backed by an unconventional—but effective—stack that includes Next.js, Notion, and Vercel.

Sometimes, what seems simple on the surface can be incredibly complex underneath. Although "just a landing page," this project exemplifies this principle. The sheer number of animations and dynamic elements on the page compensate for its apparent simplicity.

As the featured speaker for PUKAT Bizroom 81, I delivered a keynote titled “Artificial Intelligence: Opportunities and Challenges”, exploring the evolution of AI, its real-world applications, and the cultural narratives surrounding its adoption.

In my role as a Product Associate at an early-stage tech startup, I contributed to feature ideation and planning across nearly all product areas — including merchant-facing dashboards, digital transaction workflows, and internal tools.

As the team began scaling, the company made a strategic shift from informal Kanban-style workflows to a more structured Scrum-based agile approach. I initially joined as a software engineer, but due to my communication strengths and broader understanding of product and delivery, I was invited to lead the transition to agile practices as the team’s Scrum Facilitator

TravelCentre Indonesia and MultiHoliday serve as the primary landing pages for their respective companies, offering a wealth of travel-related information, including news updates, essential documents, insurance details, and group travel options.