Projects

This Event Registration and Management System was developed to streamline the event flow for NGOs—covering online registration, payment, usher verification, and post-event communication. Originally built for an internal event in Jakarta, the system proved its scalability and was later adopted by another NGO in Makassar. Designed and built solo, the system serves as a powerful, reusable tool for large-scale events (up to 7,000+ attendees).

Our Event Registration and Management System is a robust solution designed to streamline the registration, payment, and ushering processes for multiple NGOs. Initially developed for internal use, the system has proven its efficacy and scalability, paving the way for future expansion as a versatile product for event management organizations.

As the product and engineering teams began to scale, quality concerns emerged due to an ad hoc testing process and the absence of a formal QA function. During my transition from engineering into product, I initiated and led efforts to improve quality assurance and release consistency, while building trust-based systems the team could adopt with minimal friction.

Afrowall is a tablet-based photobooth PWA designed for Afro Indonesia’s store launch campaign in Bandung. The app allowed customers to take stylish photos, see them displayed on a large LED screen, and receive them instantly via email — enhancing retail engagement and encouraging social media sharing.

The Afrowall project sought to revolutionize the shopping experience by merging fashion with technology. This tablet-based app, dubbed the modern-day photo booth, invited customers to engage actively, capturing moments, sharing their unique styles, and unlocking rewards.

As part of the long-running social initiative #ISmile4You, I led remote teams through various roles—from design director to executive development lead—over a span of six years. The organization focused on delivering positive and inspiring content across social media and digital platforms.

The Elle Indonesia Digital Transformation project aimed to elevate Elle Indonesia's digital presence, offering inspiration and empowerment to modern women. This collaborative endeavor infused the digital platform with an essence that resonates with the aspirations of today's women, blending timeless sophistication with contemporary technology.

As part of Elle Indonesia’s digital transformation, this project focused on modernizing the brand’s core website — turning it into an elegant, responsive platform to deliver editorial content, inspire modern women, and reflect the magazine’s legacy of sophistication.