🤝 #ISmile4You – Remote Product & Creative Team Leadership

Organization: #ISmile4You (Nonprofit Initiative)

Roles:

• Executive Development (2020–2022)
• Design Director (2016–2019)

🔍 Overview

As part of the long-running social initiative #ISmile4You, I led remote teams through various roles—from design director to executive development lead—over a span of six years. The organization focused on delivering positive and inspiring content across social media and digital platforms.

👥 My Role & Responsibilities

• Managed a 10+ person remote creative & tech team (design, content, development)
• Spearheaded content strategies, campaign workflows, and internal tooling during the pandemic
• Delivered digital content for campaigns, blogs, and social initiatives
• Provided guidance and structure to newer volunteers and helped scale team capacity

💡 Challenges & Lessons

Working during the early COVID era, remote collaboration was a major challenge. I led efforts to reshape workflows, communication styles, and team culture for a fully distributed environment — well before it became the norm. It was during this time I sharpened my result-oriented leadership style, built systems from scratch, and developed a strong sense of how to manage distributed creative teams effectively.

🏆 Recognition

• Nominated Best Volunteer of the Year (2018) by Indorelawan for my long-term dedication and impact as Design Director.