Kereadta: Reading Flashmob in City's Public Transports

Kereadta is an event by NGOs in Indonesia to promote reading habits and literacy in Indonesia by having people do a reading “flash mob” on public transportation.

Kereadta Logo

Kereadta Logo

For the Logo, I combine train and book as it is the main points of the event which is to read inside public transportation. There is also an abstract silhouette of an opened book on the book image, and also a “not so opened” book to emphasize a book.

I pick blue as the main color as in Indonesia, blue is mostly used for education-related things.

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Social Media Contents

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Logo Application

Logo Application

Video Animation

Social Media Use Video